It’s more than just
t-shirts and Snap-backs. It’s a mindset.

SOWHAT is giving you fresh, high-quality,
unique designs not to be found anywhere, except here.

About Us

Just after I started a full-time design job in Germiston, I found myself brainstorming the solution to the question "why was it difficult to find fresh, high-quality, unique tees and snap-back designs in a modern aesthetic?".
I would design and launch a few t-shirts centered around my love for typography and Graphic design. I felt like the design culture at the time was really lacking in this area, and apparently this sensibility connected with many people.

It started with a simple idea & our mission remains the same: Create high-quality, well-designed, fashionable material that I would want to buy myself.

SOWHAT didn’t start with a formal business plan, and in fact I had very little background in business.

Rather than following the “traditional” model of starting a business, I just tried to apply common sense and research to figure things out as they came up. I’ve found that the best way of learning is by doing.

TAKE A LOOK

Best designs
in the market

Finding the perfect T-Shirt, Sweatshirt or Snap-back is just a click away, with SOWHAT you can shop wherever, whenever!

3699 +

Photos

4032 +

Likes

199 +

Designs

67 +

Sales

The Team

You know how lots of companies are big and faceless? Well, that ain’t us. We’re small, we care and we’re here to help you find your new favorite t-shirt, snap back or cool stuff

Shawn Ndlovu

Founder & Designer

Sesh Ndlovu

Photographer

Denise

Model

Lucia

Model




Fortunencia

Model

Leighn

Model

Kefilwe

Model

Tlhalefo

Model




Nompumelel

Model

Tiera

Model

Britney

Model

Charity

Model




Christené

Model

Zeey

Model

Jennifer

Model

OTHER BRANDS WE WORK WITH

Get in touch

If you have other questions or just want to get in touch, use the form below. We look forward to hearing from you!

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